A trust-anchored standards regime for human likeness in the age of AI. Nonprofit standards. Independent certifiers. Enforceable rights — at AI scale, on a cryptographic horizon that outlives the signatures that issue it. Powered by Litman Intelligence. Inaugural case: the Williams estate.
Generative AI has collapsed the cost of impersonation to zero. The law is catching up fast. The infrastructure to comply with, enforce, and certify against that law has not been built. We are building it.
Built the way every credible standards regime is built — a nonprofit standards anchor, a plural network of independent certifiers, and an enforcement arm with the federal pipe. Analysis is separated from certification, the way financial auditors are separated from ratings agencies, and for the same reason.
ML-grade monitoring of public web, social, streaming, and generative-model output for unauthorized use of registered likenesses. Output matching plus training-data forensic attribution — aligned with the emerging class-action theory that training on identity data is itself actionable.
Tamper-evident, post-quantum-signed consent tokens that platforms and AI labs verify at point-of-use. Issued by an independent certification entity operating to a published spec. Built to survive the multi-decade horizon of postmortem rights — a claim no incumbent can credibly make.
A contingency-priced recovery service that mirrors the unclaimed-property industry: we find unauthorized AI use of a client's likeness, package evidence, route enforcement to the correct state statute, and participate in the recovery. Estates need no budget line — only outcomes.
Elvis. Marilyn. Dr. King. Prince. Bob Marley. Tupac. Robin Williams. Billion-dollar-adjacent identities, managed by trusts and aggregators with no technical infrastructure for the AI era. Four estates have already fought deepfakes in court or in public — and none of them are cushioned by an in-house enforcement arm.
Postmortem terms run 70, 100, or effectively perpetual. Current cryptographic primitives will not survive that horizon. Our certification stack signs consent with post-quantum primitives from day one. It is research-grade — not marketing.
Existing detection vendors match outputs. We combine output detection with training-data forensic signals — directly aligned with the emerging theory that training on identity data is itself actionable. The evidence infrastructure courts will need.
Agencies, aggregators, and collectives are players in this market. The verification layer that all of them need — and that none of them can credibly be — is missing. We are building it, and we are not a player.
Analysis and certification are separated by design — the way auditors are separated from ratings agencies, and the way ICANN is separated from registrars. The standards anchor is what makes the separation credible. For a business whose product is trust, the separation is the business.
The long-arc vision is a trust-anchored standards regime. The discipline is to build it in the order that protects it: ship a case before standing up a trust; spin out the certifier before standing up the niche brands; let each entity be funded by the recovery that justifies it. No new entities until the prior phase has shipped a unit.
Operations sit inside Richard Litman’s existing Florida practice — under existing E&O, IOLTA, and ethics framework. LitmanProvenance Delaware LLC is the sole new entity. Defensive trademarks on the primary mark and on LitmanAttest. No trust yet. No certifier spin-out yet. The single goal: deliver the Williams detection sweep, generate the first recovery, and produce the audit packet every later phase is built around.
LitmanAttest is incorporated as a separate certification entity before the second engagement. The two-company separation (analysis vs. certification — auditor vs. ratings-agency) becomes formal before it has to bear the weight of a second client. The published spec moves under LitmanAttest; LitmanProvenance retains analysis and enforcement.
The Florida nonprofit stewardship trust is drafted and funded — endowment seeded from a portion of the first recoveries. The 1000-year perpetuities horizon (post-July 2022 cap extension) gives the standards anchor a durable jurisdictional vehicle. By this point the venture has the audit trail, the registry, and the published standards to file a credible Form 1023.
For-profit certifiers stand up channel by channel — faith communities, secular death-care, museums & cultural institutions, archives. Each is its own brand entity, its own pilot, its own pricing. No channel goes live without a paying counterparty waiting. The trust-anchored standard licenses to any operator who meets the spec, including competitors.
This is the structure Richard sketched, with a clock attached. The only thing the staging asks us to defer is paying full overhead before there is something for the overhead to be in service of. Year-one delta vs. all-at-once setup: roughly $60K–$180K. Annualized delta thereafter: roughly $45K–$120K — both numbers disappear the moment Phase 0 ships.
Estates, entertainment IP counsel, and AI-platform trust & safety leads: if the problem here is familiar, we want to talk. Early partners shape the certification spec, receive preferred economics, and are first to production.
The intake wizard walks you through subject identification, chain of authority, the asset reference set, declared restrictions, and the controlling statute. Twelve minutes from start to a draft consent ledger entry. Walk it with the Robin Williams Estate example to see how the platform side responds.